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Change is a constant element of improvement in an organization. Apple needs to undergo various changes that could improve its ability to compete in the future, enable the company to comply with the law and enhance business. However, the process of change is challenging and involves numerous difficulties. Apple should evaluate the various recommendations and engage employees and other critical stakeholders in the chosen processes of change. This approach should ease the process and increase the chances of gaining maximum benefits from the changes.
Apple Inc. uses various minerals such as gold, tin, tantalum, and tungsten. Normally, these minerals are obtained from smelters and refiners. These third parties obtain the minerals in questionable and unethical ways. Cases involving conflict, child abuse, and inhuman working conditions have been raised. All these taint the company’s ethical position as far as suppliers go. Overall, the company’s reputation is affected and could have major impacts on its business activities (Merchant, 2017).
Therefore, it is important to prioritize ethics preservation even when dealing with third parties as suppliers. The company is already taking steps in the recommended direction. One of these steps is a third-party audit that has its results included in the conflicts mineral report of 2017 (Apple Inc., 2017). The report hints that Apple intends to eliminate from its supply chain at least ten suppliers who were not willing to commit to the audit processes.
However, the company needs to commit more resources to an aggressive audit and entry into the mines. This should enable them to go past the third-party suppliers while still relying on them for the minerals (Merchant, 2017). The ability to access the mines and understand or observe the working conditions, workforce profile, and other human rights issues is critical in ensuring that the third-party suppliers uphold values and ethical principles that do not taint the company’s reputation.
Apple’s promotional and marketing activities need to be increased. This recommendation is mysterious because Apple has a large following. The following is associated with Steve Jobs’ Think Different ad campaign. This campaign has been subtle yet effective, an aspect that makes Apple appear like it does not conduct aggressive marketing (Holmes, 2020). However, a lot has changed since Cook took over leadership at Apple. The company today majorly competes in continuing technologies more than it did in the past (Patel, 2020). This sector invites intense competition due to the multiple number of competitors such as Samsung. Therefore, if Apple wishes to continue to operate within this level of technology, it must embrace more frequent and aggressive marketing campaigns that ascertain its position in the market. Marketing should play a critical role in informing clients about the products and perceived benefits. The design of the advertisement campaigns should ensure the company is distinguished from other market players.
Tim Cook’s leadership is calm and lacks the type of ambition that Steve Jobs demonstrated. Due to this type of leadership, the company invests in continuing technologies that have more competitors and lower margins. In the past, the company was constantly innovative and took pride in exploring modern technologies before they were popular among market players. Using these disruptive technologies enabled Apple Inc. to invest lower capital and make large returns on these investments. It also made it possible for the company to attain market leadership and create a loyal following of clients who yearn to be different. Thus, it is advisable that the company adopt a transformational leadership style. This approach is expected to offer certain benefits such as increased patents, higher revenue, first-mover advantage, entry into new markets, preservation of the ability to compete in the future, and a wider product portfolio (Liu, 2021). In addition, the employees will derive greater job satisfaction.
Apple Inc.’s clients enjoy superior exclusivity as a product attribute. Apple produces both hardware and software for its products. This means that consumers who purchase Apple’s products must use its accessories and subscribe to other aspects such as music and book’ access. Such exclusivity makes the products superior. However, it also reduces the social welfare that would normally motivate innovation in a similar direction (Adner, Chen, & Zhu,
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